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Domestic Abuse

Betsi Cadwaladr University Health Board & Corporate Safeguarding Raising Awareness of:

‘ASK FOR ANI’ Scheme Domestic abuse victims can get help by:

‘Asking for Ani’ at pharmacies

From 14th January 2021 people can ask for ‘Ani’ at pharmacies and be taken to
a private consultation rooms where trained staff will help them contact the police and specialist support services.

Ani, which stands for ‘Action Needed Immediately’ is part of the Government’s
efforts to help people in unsafe situations.

The code word scheme was proposed by domestic abuse survivors who said
having something like ‘Ask for Ani’ would have helped them.

The scheme launched by Home Secretary Priti Patel, at 2300 Boots Branches
and 255 independent pharmacies.

Discreet social media campaigns will advertise the phrase and pharmacies will
be given promotional material to put up in their stores so people know they are
participating in the scheme and have trained staff.

A pharmacist at the counter in PPE. Domestic abuse victims will be able to get
help from police or support services by ‘Asking for Ani’.

Further info can be found -

Local Services, Let